About us

Building a healthier Henrico for our youth

Henrico Too Smart 2 Start is a 501(c)3 coalition dedicated to reducing youth substance misuse in Henrico County through education, advocacy, and capacity building.

2003
Coalition founded as Too Smart to Start
501c3
Non-profit status since 2014
17–20
Age range of Henrico youth we serve
14
Average age of first substance use
Who we are

Our vision

To create a community where all individuals and families are healthy and safe.

Our mission

Promote health and wellness in Henrico County with a primary focus on reducing youth substance misuse through education, advocacy and capacity building.

Our approach

Employing the Strategic Prevention Framework and seven key environmental strategies to drive county-wide change in Henrico.

Our approach

The 3 pillars of prevention

Education

We provide education for parents on how to recognize the signs of substance use and effective ways to communicate with their children about the risks. Additionally, we educate young people about the dangers of substance use, how to identify risky situations, and ways to develop refusal and coping skills.

Advocacy

We advocate for youth by elevating the voices of youth and parents to lawmakers, promoting safe norms, pushing for more mental health resources, partnering with schools and community leaders, and sharing prevention resources and policy information.

Capacity building

We are committed to creating a lasting impact in our community by training community partners and volunteers, strengthening coalition collaboration, collecting and using data to inform our areas of focus, expanding resources and programs, and connecting families to these resources.

Our history

Over two decades of community work

What began as a Henrico Mental Health initiative has grown into a county-wide 501(c)3 coalition with dedicated staff and a broad network of community partners.

Read the full story →
1998
Henrico Youth Development Committee rebranded as Healthy Communities, Healthy Youth (HCHY) with a focus on youth risk and protective factors.
2003
HCHY became the Too Smart to Start Coalition, focusing on research-based risk and protective factors that prevent substance use among youth.
2006
First Town Hall meeting held in Henrico County to raise community awareness around underage drinking.
2014
Coalition became Henrico Too Smart 2 Start and achieved 501(c)3 non-profit status, establishing formal organizational structure.
2016 & 2018
Youth substance use surveys conducted in partnership with area agencies. Alcohol, nicotine, and marijuana identified as primary substances of concern, with an average first-use age of 14.
2024
First Executive Director hired to ensure dedicated staff for maintaining collaborations, a united focus on prevention, and county-wide impact.
2025–2026
Coalition raises its community profile through large-scale awareness campaigns, retail partnerships, and expanded youth-serving programs.
Strategic priorities

HTS2S goals

01

Advocacy

Promote legislation to reduce youth access to substances and allocate significant resources to prevention in Virginia.

02

capacity building

Increase capacity building to strengthen initiatives reducing youth substance use in the Greater Richmond area.

03

Awareness

Raise community-wide awareness through events, media campaigns, retail partnerships, and school programs.

04

Sustainability

Ensure the long-term viability of HTS2S coalition initiatives, partnerships, and prevention efforts.

Leadership

Meet our board

Guided by community leaders from across Henrico County and the Greater Richmond area.

Executive board
CC
Dr. Caroline Cobb
Co-Chair of Operation
VCU – Department of Psychology, Center for Tobacco Products
OM
Octavia Marsh
Co-Chair of Governance
Prevention Specialists
SG
Serina Gains
Treasurer
Henrico County Facilities Management
TP
Terrell Pollard
Executive Director
Henrico Too Smart 2 Start
Board of directors
ED
Ernestine Dockery-Roy
Seeds of Promise
TH
Terrell Hutchinson
Youth Representative / Communications Chair
Henrico Too Smart 2 Start
HG
Haley Glynn
VA Dept. of Rail & Public Transportation
MH
Mike Harris
Henrico Area Mental Health and Developmental Services
WP
William Pye
Henrico Area Mental Health and Developmental Services
JB
Rev. Joseph W. Brown
Community Leader
TW
Travis Tee-Jay Jr Woods
City of Richmond

Make a difference in Henrico

Join our coalition or support our mission with a donation.

Our partners

Supported by the community

Henrico County Schools Henrico Mental Health VA Dept. of Rail & Public Transportation Seeds of Promise Community Outreach Historic Mankin Mansion City of Richmond Chick-fil-A UNOS Dept. of Homeland Security Henrico County Facilities Management
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